Our take on Online Marketing Singapore Centric Strategy

There are many takes on online marketing.  The term has evolved from the early internet advertising where the primary objective is simply to reach out to as many people, regardless of their relevancy and effect.

Pure advertisers are the first who jumps the wagon in using the internet to advertise and drive sales.  In the hay of emails blasting as outreach strategy, internet advertising companies (both client and service providers) worked with database companies in generating emails blasts to any email addresses they can lay hands on.  However, such strategy now fails miserably. Data protection, consumer consent requirements, junk mail technologies and consumer adverse reactions to such advertising email blasts, ensues that such junk mail style blasting are much limited and reduced and their effects are more negative than positive.

Then come various forms of platform advertising as the internet proliferate with diverse website functions and platforms such as search engines advertising space, online marketplaces, directory and listing websites and social media platforms such as facebook and blog sites.

To put things in perspective, the above forms of platform advertising, including the initial email blasts have their fair share of successes (and failures).  As such, it is important to understand why some people succeed while others failed and wasted precious resources.

At The Sunday Studio. we believe in setting goals and having clarity towards your goals.  In short, we prefer to be specific, very specific and focussed.  We are a Singapore oriented web base solution provider and we like to coin the term Singapore Centric. As such, here is our take on Online Marketing Singapore Centric.

Marketing is an ongoing effect to generate values for the target organisation.  Marketing is for all sorts of businesses, both big and small.  The values generated include: direct sales and revenue benefits in both short and medium term perspective; branding and awareness in the medium to long term range.  Advertising is one of the marketing tools that one can use to achieve its marketing objective(s).  Online marketing is a subset of Marketing but in itself is a comprehensive strategy that can be used on a standalone basis in some instances or to compliment a business full marketing plan.

In identifying the online marketing objective(s), as reiterated, it has to be specific and focussed.  A good start is to identify your immediate customer and market.  Narrow your definition and aim to capture the most obvious.  Second, have a balance approach in your short, mid and long term goals.  It is obviously sales that you are after but do take in consideration your mid term positioning and long term brand effect.  As such, have an integrated plan and budget your resources to both short term promotions and advertising and also mid to long term positioning and brand effects.

At The Sunday Studio, we are able to help you create a Singapore centric strategy for your online marketing needs.  This includes:

a. carefully crafted keyword terms that are SEO Singapore search oriented to aid in your site, product and service search possibility and placement.

b. building relevant links and information updates to increase your site internet footprint and maintaining its currentness.

b. base on your budget allocation to the different sales, position and brand objectives, develop and execute social media push advertising and promotions, search engine marketing (SEM) on Google advertising platform and more.

Contact us to find out more.





SEO Singapore Centric versus SEO part 1

In this SEO topic, we will present a series of information and discussions on what internet searches means to you from a SEO Singapore perspective and what it does to others such as the information search providers and end users.

The world wide web provides a virtual database, list and directories of names, information and all sorts of information and contents.SEO which stands for Search Engine Optimisation generally means your web presence settings.  This is akin to traditional information listings on printed materials except that web contents are more dynamic and accessible.

With search engines and internet, informations are made readily available but also generates more noises and irrelevancy.  This is so as searches (depending on search criteria) will generate hits across categories, nationalities and from past to present times.  As such, it is crucial that anyone, any organisation that wants to have a web presence be mindful of what their web presence stands for in the eyes of search engines such as GOOGLE and end users.

Search engines are like the ‘god’ of the virtual internet space to some extend.  They are responsible in determining ‘who’, ‘when’, ‘what’ goes into their ‘where’ spaces.   However, the search engines are also reactive in the sense that the information and efforts that ‘who’ put in affects their decision in where you belong in their ‘ where’ and ‘when’ space.  This is analogous to one living, albeit in the virtual internet space.  In essence, especially for a business, it is important to determine ‘who’ you are, ‘where’ you belong and ‘what’ you want to achieve.

In our tiny Singapore context, it is especially true and can mean a whole of difference in how you are perceived and directly affects your business success on the web.  It is important to reiterate that having a website is not a direct equal to having a web presence.  If you are not ‘searchable’ or ‘search friendly’ on the web, your web presence is nullified.  Second, a web presence can mean anything or it can mean nothing.  This really means that you want super relevant target search audience and also that you are strongly identified within the boundaries that constituted or constrain your business.  And here, once again we like to use the term SEO Singapore centric.  Unless you are a truly global business entity that counts its success on transnational identity and who’s business capabilities transient across borders, your business web presence should really be for a specific (location) context – Singapore.  Having said that, even mega enterprises with international businesses also aim for a specific location context with carefully planned websites and contents that make them global in name but local oriented in their business delivery.

In this post, we have provide an overview of the internet and internet searches and what they mean to you and your business by understanding what you really stand for to the search engines and audiences.  In the next post, we will explain in details why SEO Singapore centric is important if you are a local business promoting your Singapore identity or targeting Singapore audiences.

Stay tuned!